No. 01—A weather-aware closet copilot

Stop buying clothes
you already own.

OOtira lives in your browser when you shop, and on your phone when you're getting dressed. It knows your closet. It reads the sky. It tells you, plainly, what to wear and what to skip.

Built for the ninety percent who quit other closet apps before reaching thirty items.

Get a Weather Fit Check — $9Or join the waitlist
90%
of users abandon closet apps before reaching 30 items.
Outflik, 2026
38°C
heat in which a leading AI stylist still recommended sweaters.
Indyx review, 2025
34%
of wardrobe app reviews complain about subscriptions and paywalls.
MDPI Sustainability, 2025
$32.6B
global wardrobe app market, growing at 12.6% CAGR.
WiseGuyReports, 2025
No. 02—How OOtira is different

Three things every closet app gets wrong.

We read every Reddit thread, every one-star review, every research paper we could find. The same complaints surface again and again. Here's how we answer them.

01 ·  The cold start problem

Closet apps die at the cold start. Ours doesn't.

Industry research shows users abandon wardrobe apps before reaching 30 items — because every app demands you photograph a hundred garments before showing any value. OOtira works from your fifth item.

  • Method 01Snap a photo. We auto-detect category, color, warmth, formality.
  • Method 02Click in any store. Our Chrome extension grabs the item from Zara, Amazon, Uniqlo, anywhere.
  • Method 03Drop an order screenshot. We read the receipt and add it.
"I have so many better things to do than take a passport photo of every sweater I own."— r/capsulewardrobe, 2025
02 ·  The weather blind spot

Most AI stylists don't understand weather. Ours was built for it.

One leading app was caught recommending sweaters in 38°C heat. Reviewers called it atrocious. The problem is that most apps treat weather as an API call, not as styling logic. OOtira translates weather into clothing decisions.

  • SignalRain probability becomes fabric choice and shoe waterproofing.
  • SignalDay-night temperature swing becomes layering depth.
  • SignalWind chill becomes coat weight — not just the thermometer.
  • SignalUV index becomes a reason to add a layer, not just sunscreen.
Every outfit we recommend comes with a reason. If you disagree, tell us why. The next recommendation listens.
03 ·  The wrong moment

We show up when you're about to make a mistake.

The two moments that matter aren't in an app. They're at checkout, and at the door. That's where OOtira lives.

  • CheckoutClick Should I buy this? on any product page. We compare it to your closet and tell you if you already own something similar, how many real outfits it would unlock, and whether your local weather will let you wear it.
  • MorningOpen OOtira on your phone. Three outfits, today's weather, your calendar — with explanations, not just pictures.
Around 30% of wardrobe app users say they want to reduce impulse purchases. We built that wish into the product.— Intel Market Research, 2025
No. 03—Pricing

Honest pricing. No surprise charges.

Start here

Weather Fit Check

$9· 90-day access
One-time payment for 90 days of access. No auto-renewal.
  • A fresh outfit pick every day, matched to the weather
  • Built from a closet you actually own — add by photo or straight from the store
  • "Should I Buy?" checks on any product page
  • Early access to every new feature we ship
  • 7-day refund if it isn't useful
Join the Fit Check list
For founding members

Founding Closet Pass

$19· first year

Founding member — full access activates at launch.

  • Everything in Weather Fit Check
  • Full extension access for your first year
  • Founding members — +4 months free
  • Your founding member status — perks grow over time
  • Early access to all new features
  • Direct line to the founders
  • Founding members always get our best renewal price
Join the founding list

Launching soon — join the list and we'll let you know the moment it opens.

Why founding? Early supporters always get our founding renewal price — and renewals are always transparent. You choose when to renew.

No. 04—Privacy

What we don't do.

  • — 01We don't scan your camera roll.
  • — 02We don't read your email.
  • — 03We don't track your browsing history.
  • — 04The Chrome extension only reads a page when you click a button.
  • — 05Your closet data is yours — export or delete it anytime.
No. 05—The honest FAQ

Questions you'll have.

How is this different from Google Photos' new Wardrobe feature?+
Google built a beautiful digital closet. OOtira is a stylist. Google answers "what do I own?" — we answer "should I buy this?" and "what should I wear today?" We're a layer above, not a competitor below. Different job, different moment.
Why not an iOS or Android app?+
Because the moments that matter — checkout and getting dressed — happen in your browser and on the web. Native apps come once we know what's working. We'd rather ship something useful in 10 days than something polished in 6 months.
Will the AI actually understand my style?+
Honest answer: not perfectly, not yet. Every recommendation comes with a reason, and you can tell us why you'd reject it. The model gets better the more you push back. We'd rather be transparent about that than pretend.
What if I only have 5 items photographed?+
That's enough to start. Most apps need 30+ items to be useful — we built ours to give you something worth reading on day one. Add more as you go; recommendations get sharper with every item.
Who's behind this?+
Three people building for the Solo Builder Challenge, Gemma Hackathon. We answer email within 6 hours. No bots. — service@service.ootira.com
No. 06—Early access

Join the first cohort to shop and dress smarter.

We're inviting people one cohort at a time so we can deliver each Fit Check personally. Tell us a little about your closet and we'll send you a link.

Launching soon — join the list and we'll let you know the moment it opens.